Technology · Consumer devices
AAPL Apple
Designs and sells iPhones, Macs, iPads, watches and the software and services that run on them. It does not own most of the factories that build its products; it designs them and has partners manufacture them.
- The phone in your pocket.
- Education only · not a recommendation
Price · as of previous close
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Price, daily change and analyst projections appear here once the licensed market-data feed is connected. We don't show unlicensed or made-up numbers.
How it makes money
- Selling hardware — the iPhone is the largest single product line
- Services: App Store fees, iCloud, Apple Music, AppleCare, payments
- Accessories and wearables
What an owner watches
- How many devices it sells and at what average price
- Whether services keep growing faster than hardware
- Supply chain and where products are assembled
- How much cash it returns to shareholders
Questions we ask in class
- If you own one share, what do you actually own a slice of?
- What happens to the business if people keep phones two years longer?
- Why might services matter more to an owner than a new phone model?
What this page is
An educational profile: what the business does and the questions an owner asks. It is not investment advice, not a recommendation to buy or sell Apple, and not a forecast. Every company page on this site follows the same structure so you can compare businesses, not prices. Disclosures →